Conducting marketing audits

This course teaches you how to conduct marketing audits with reference to a marketing plan. It will give you a comprehensive overview of an organisation’s marketing operations as part of the marketing, planning and marketing auditing process. 

As the outcomes of marketing audits are generally used to inform an organisation’s marketing plan, when working as a marketing manager you will need to have sound  knowledge of advertising management and demonstrate a range of managerial skills. This course will teach you some of those vital skills. 

After completing this course, you will be able to:

• develop ability to prepare for a marketing audit. 
• prepare to identify the form of marketing audit. 
• prepare to establish an external marketing audit. 
• prepare to establish an internal marketing (self) audit. 
• develop ability to prepare a marketing audit report.